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Tuesday, July 28, 2020 | History

3 edition of Managing electronic media found in the catalog.

Managing electronic media

Joan M. Van Tassel

Managing electronic media

making, marketing, and moving digital content

by Joan M. Van Tassel

  • 157 Want to read
  • 11 Currently reading

Published by Focal Press in Burlington, MA .
Written in English


Edition Notes

Includes bibliographical references and index.

StatementJoan Van Tassel, Lisa Poe-Howfield
ContributionsPoe-Howfield, Lisa
Classifications
LC ClassificationsP96.M34 V36 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL24521490M
ISBN 109780240810201
LC Control Number2009052491

Description: Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather Price: $

  Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries/5. Description: MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach.

ISBN: OCLC Number: Description: xx, pages: illustrations ; 25 cm: Contents: Managing in the electronic media --Strategic alliances and partnerships --Ethics of management --Theories of management --Financial management --Managing personnel --Understanding markets and audiences --Programming: strategy and . Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather.


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Managing electronic media by Joan M. Van Tassel Download PDF EPUB FB2

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of by: 7.

Managing Electronic Media: Making, Marketing, and Moving Digital Content is primarily targeted at those that are members of conventional media and attempts to discuss the impact of technological innovations within the industry/5(14).

The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment/5.

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Gives a fundamental overview of station organization and management applications. Explains in simple terms the ways a station operates in the broadcasting and cable : Czech Beckerman, Elizabeth Shimer.

The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content : Joan Van Tassel.

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media by: 2. 2 Reviews. MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry.

The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach.4/5(2).

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in.

Book Description. Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

tion enabled media companies to employ skilled creators from around the world, opened up global market for content products, and greatly lowered the cost of sending media to all corners of the globe.

It also enabled consumers to send media fi les to all those same corners, undercutting existing business practices and valuable sources of revenue. ELECTRONIC MEDIA MANAGEMENT Fifth Edition Peter K. Pringle Michael F. Starr AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Focal Press is an imprint of Elsevier 2/23/06 PM Page iiiFile Size: 8MB.

Managing Electronic Media by Joan Van Tassel Get Managing Electronic Media now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from + publishers.

Start your free trial. Managing Electronic Media: Making, Marketing, and Moving Digital Content is primarily targeted at those that are members of conventional media and attempts to discuss the impact of technological innovations within the industry/5(13).

]> book-part0 CHAPTER 1 The Media Industries: Segments, Structures, and Similarities don’t hate the media. Be the media. Jello Biafra CONTENTS Chapter Objectives Introduction Structure and Characteristics of the Media - Selection from Managing Electronic Media [Book].

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.

It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity/5(12).

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry.

The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.

It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity/5(3).

Read "Managing Electronic Media Making, Moving and Marketing Digital Content" by Joan Van Tassel available from Rakuten Kobo. This college-level media management textbook reflects the changes in the media industries that have occurred in the past Brand: Taylor And Francis.

Managing Electronic and Digital Media 1 An Overview of Electronic and Digital Media in Society 3 Radio 5 AM Radio 5 FM Radio 6 HD Radio 7 Satellite Radio 7 Internet Radio 8 Television 8 Multichannel Video: Cable, Satellite, and Telcos 9 Telecommunications Industry 10 Digital Television Platforms 10 Management in the Electronic and Digital Media Lee "Managing Electronic Media Making, Moving and Marketing Digital Content" por Joan Van Tassel disponible en Rakuten Kobo.

This college-level media management textbook reflects the changes in the media industries that have occurred in the past Brand: Taylor And Francis.Managing Electronic Media Book Summary: Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.

It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in .